The

story

of

sports

business

is

hyper-relevant

Mercedes-AMG F1 sit at the
forefront of this movement

Enabled

by

ecosystem

an

of

industry

pioneers

Mercedes F1
partner network

Supporting

partner

growth

objectives

A specialist
platform

$1tn

Market capitalisation
of Mercedes-AMG F1
partner network

$63bn

In total revenue
growth over lifetime
of partnerships

>50%*

of partners have
been with the team
for 6+ years

*Indicative of partners renewing beyond initial return

Continually

challenging

today

Driving equality in innovation
& technology sectors

38%

new team members
join Mercedes-AMG F1 from underrepresented groups

Accelerate 25

Accelerate 25

$4M

in a fund
being distributed
to good causes

Creating

a

better

future

The world’s most sustainable
elite sports team

A journey
to net-zero

Scope 1 & 2 -
Net Zero by 2026

Scope 3 -
Net Zero by 2030

14 MW
solar farm

Carbon
capture

Gold standard
offsets

Electric
vehicles

Green
freight

Bio-diesel for
road haulage

Sustainable
aviation fuel

Waste
reduction

Off-grid
energy storage

The

pinnacle

of

global

sport

At the intersection of
sport, business & culture

Race Events

Off-Track Days - specialist events designed at creating revenue opportunities and C-Suite relationships between partners

A

hub

for

world

-leaders

Michelle Obama

Serena Williams

Tim Cook

Global

brand

communications

Leverage targeted
relationships at scale